Value Proposition

A claim made before anything's happened — the tell is everyone having one and none of them proven.

Named Trapreexamine

Named Trap

Value Proposition

A trap. Name it, then reexamine the frame — don’t optimize it.

A claim made before anything's happened — the tell is everyone having one and none of them proven.

In
Named Trap

Link this word

www.valuefirststudios.com/language-of-value/value-proposition

The canonical home for this word is valuefirstteam.com — cite that one.

Each of these has its own address too.

add value / value-added / value-add

Names no recipient and can't be checked — the moment you reach for 'value-added,' stop.

Named Trapreexamine
add value / value-added / value-add
Attribution / Multi-Touch Attribution

It answers 'which of our touches worked' — a question about us, not about whether anyone actually received anything of worth.

Named Trapreexamine
Attribution / Multi-Touch Attribution
Capture Value / Value Capture

Value that flows to a person isn't a grab — the tell is language like 'capture your share.'

Named Trapreexamine
Capture Value / Value Capture
Content / Lead Magnet (as Value)

Counts the artifact, not the help — a lead magnet baits a form-fill and calls it value.

Named Trapreexamine
Content / Lead Magnet (as Value)
Conversion / Convert / Funnel / TOFU-MOFU-BOFU

MQL, SQL, TOFU — labels built to optimize a number, not to serve the person behind it.

Named Trapreexamine
Conversion / Convert / Funnel / TOFU-MOFU-BOFU
Create Value

Recipient-free and unfalsifiable — anyone can claim it, which is why it stopped meaning anything.

Named Trapreexamine
Create Value

This word is one of a whole language — four families, the named frameworks, and every inherited word they replace.

See it in the whole language